About Interior Design Concepts

Get to know your Aberdeen, SD area flooring experts

Flooring design professionals in the Aberdeen, SD area - Interior Design Concepts

Listen, Inspire, Design

We love creating solutions for budgets and spaces big and small. When options are endless, let us narrow down what you want by listening, inspiring, and designing a space you love. Our complimentary design services help clients with budgets large and small make their dreams a reality. Visit our brand-new showroom or take advantage of our in-home service, where we can discuss your goals all in the comfort of your own home. Call (605) 229-9262 to schedule an appointment today!
Contact us

Meet the team

Jill Fonder - Interior designer and owner since 2020

Jill Fonder - Interior designer and owner since 2020

I grew up in South Dakota. I have always been artistic and had a passion for space planning and design. I received my Interior Design degree at Alexandria Technical College in Alexandria, MN. My husband, Paul, and I have 2 adult children.

I have been working as a designer for more than three decades around SD area like Watertown and Pierre. I’ve lived and spent the last 20 years in the Aberdeen area.

I specialize in Cabinet design, helping clients visualize design concepts by creating 2D and 3D renderings that reflect the finished space. I thrive to bring my clients ideas to life.

I have always designed around the theory that, “It’s not about my style, It’s about yours”

As a designer, I love the process most of all – turning those small initial ideas and desires into a beautifully completed and custom space.
Greg Petersen - Retail & commercial sales

Greg Petersen - Retail & commercial sales

I'm a lifelong South Dakota resident and outdoors enthusiast with a passion for helping customers. I've been in retail in the Aberdeen area since 1999.

Over the last 20 years I have developed many long-lasting relationships with my clients and professional installers. Building strong bonds based on honesty, professionalism, and mutual respect for a great experience and result in your new home or remodeling project. I thoroughly enjoy explaining all of the features and benefits of products to our clients. Giving them a full understanding of what they are purchasing and how it fits their expectations. Together with Jill, Shelley and Katie, our talents, experience, and passion, Interior Design Concepts is the premiere destination for all new construction and remodeling needs.
Shelley Westra-Heier - Design Consultant & Sales

Shelley Westra-Heier - Design Consultant & Sales

I have been working as an event designer and planner for over 20 years and have found success in transferring that passion into helping people realize the true potential in the spaces that surround them.

I believe that the key to a good design and a great experience doesn’t begin with your choice of the right products, it begins with your choice of the right designer to help guide you through the process. Whether it’s new construction or a small remodel, a primary or secondary home, or even a personal office or business, listening to clients, taking their initial vision and creating a custom space that meets their needs is truly why I love coming to work each day.

The design industry is ever changing and I pride myself in staying up on the latest products and options that are available to design the perfect space that is a true reflection of the individuals who utilize it.

I am blessed to work for a community driven business that prides itself on creating genuine costumer relationships and truly believes that “Every Budget Deserves a Well-designed Outcome”.
Katie Jones - Interior Designer

Katie Jones - Interior Designer

I was born and raised in South Dakota and have called Aberdeen home for over 15 years. Growing up, I always knew I wanted to do something creative, which led me to study Fine Art at Northern State University and later pursue a teaching license. After spending several years in manufacturing, including time in management, I found an exciting opportunity to enter the world of interior design—and I haven’t looked back!

I take great pride in my work and in my ability to turn professional relationships into lasting friendships. My approach is practical and easy-going, with my clients' wants and needs always at the forefront. I love watching a project evolve from an idea into a finished space and I strive to create spaces that are both functional and beautiful for them.

Our showroom has it all

You'll want to see it for yourself

Flooring shop serving the Aberdeen, SD area
Flooring experts near you
Most recommended flooring store serving the Groton, SD area
Your flooring experts serving the Britton, SD area
Top-quality flooring serving the Webster, SD area
 
 
 
 

Request an estimate

 

Meet with one of our skilled project specialists to get started

 

Estimate

* *
*
*
 
 
 
 

Featured brands & technologies

 
MSI flooring in Aberdeen, SD from Interior Design Concepts
 
Shaw flooring in Groton, SD from Interior Design Concepts
 
Mohawk flooring in Britton, SD from Interior Design Concepts